From our own pricing: a medical practice website typically runs $3,500–$8,000, or $6,000–$15,000 if it includes online appointment booking. Those are the same honest ranges we quote any local business—the medical part doesn't multiply the price. What it changes is the list of things that must be done carefully: patient forms, privacy, and accessibility all have real rules attached, and the cheap way of handling them is how practices end up with problems that cost far more than a website.
Here's where the money goes, and where it shouldn't.
What does each level cost?
| What you're buying | Typical cost | Who it fits |
|---|---|---|
| Practice site: providers, services, insurance, directions, forms | $3,500–$8,000 | Most independent practices |
| The above plus online appointment requests or booking | $6,000–$15,000 | Practices tired of the phone being the only door |
| Custom patient-facing tools connected to your EHR | Quoted fixed, after a free conversation | Rare on day one—see below |
These are our fixed-quote ranges; the general website cost guide covers how freelancer and agency prices compare. The short version for a practice: the market's prices are similar, but ask pointed questions about the three sections below, because this is where medical sites are quietly done wrong.
What makes a practice website different?
A patient picking a practice is doing something more anxious than a diner picking a restaurant. The site has to answer, fast and on a phone: Are you taking new patients? Do you take my insurance? Who are the providers? How do I book? Every screen between a patient and those answers costs you appointments.
That part is good design, not regulation. The regulated part starts the moment the website collects something.
Where HIPAA actually touches your website
A brochure page listing your services has no patient data on it, and HIPAA has little to say about it. The rules arrive with the features:
Forms. The moment an appointment-request form asks "reason for visit," patients will type health information into it. That submission needs to be handled with care—sent and stored securely, not dropped into a shared front-desk inbox as plain text, and processed by vendors who will sign a Business Associate Agreement when they handle patient information. This is a solved problem, but only if the builder knows it exists.
Trackers. Federal regulators have warned about analytics and advertising trackers on patient-facing pages, because trackers can quietly share information about who visited what. A practice website should be built with a deliberately short list of third-party tools, each one accounted for.
The badge nobody can sell you. There is no such thing as a "HIPAA-certified" website or host. Anyone selling that label is overclaiming. What exists is careful engineering plus signed agreements—which is exactly what to ask a prospective builder to describe, in plain English.
Does the site need to be accessible?
Yes. Medical practices are covered by the ADA, and that's widely understood to extend to the website patients use to reach you—the Justice Department publishes guidance saying as much. Beyond the legal question, accessibility is your patient base: practices serve more older patients, more low-vision patients, and more patients on shaky rural connections than almost any other local business.
Practically, an accessible practice site means readable contrast, text that scales, images with descriptions, and—most often missed—forms and booking flows that work with a keyboard and a screen reader. Built in from the start, this costs little. Retrofitted later, it's a project.
One honest caveat on everything above: I'm not a lawyer, and this isn't legal advice. HIPAA and the ADA carry real consequences, so make sure talking to your counsel—and coming up with a plan they're satisfied with—is part of the project, whoever builds the site.
What you probably don't need to pay for
A custom patient portal. Your EHR almost certainly includes one—messaging, results, statements. The website's job is to link to it clearly, not to rebuild it. If a proposal includes a custom portal on day one, ask hard questions.
A custom app. For nearly every independent practice, a fast website plus the EHR's own tools covers it. The cases where custom work genuinely pays are specific—usually automation and integration around your EHR, not the public website.
A maintenance contract by default. A well-built practice site needs surprisingly little monthly attention; our maintenance cost guide breaks down when a monthly fee is real work and when it's a subscription in disguise. What a practice site does need is content honesty: providers, insurance lists, and hours that stay true.
What to ask anyone quoting you
Four questions separate builders who know medical work from builders who don't: How will patient-submitted forms be handled, and who sees them? What third-party tools will run on the site, and why? How will you handle accessibility? And is everything—domain, hosting, accounts—registered in our name?
Vague answers to any of these are the answer.
We build practice websites for exactly this niche—it's the medical practices work we lead with, and practices near Glens Falls, Saratoga Springs, and Albany get the in-person version. Our web development service quotes fixed, puts the true monthly costs in writing, and registers everything in your name from day one. The conversation about which tier your practice actually needs is free.